Launch, grow and scale your brand
You didn’t come this far to stop
Hey I'm Em
I’m a retail and brand consultant passionate about helping purpose-led product based brands. With almost 2 decades in the industry, worked with brands big and small — from ASOS and Disney to independent start-ups — across fashion, beauty, homeware, gifting, and stationery. I understand the challenges (and rewards!) of building a brand.
My expertise spans the full journey — range building, product development, sourcing, production, wholesale, sales, and marketing strategy. Whether you have an idea and you don't know how to get it off the ground or you are already trading but are looking to scale up. I can help give you the confidence and clarity using my expertise to grow your brand.
I believe that independent businesses with individuality are the future of positive retail — and that’s why I set up small and mighty co to share my expertise as I love the high street and want to see it thrive.
Whether you’re just starting out or ready to scale, I’m here to help you navigate the process with clarity, confidence, and creativity.
How to work with me
1:1 Mentoring
Do you need some one off advice for a burning question? Do you need to soundboard an idea? Would you like to have an expert in your pocket for regular guidance?
Growth Strategy Session
Are you feeling stuck and need to run through your strategy? I can support with doing a brand audit and working with you on building a strategy for you to implement so you move forward with clarity and confidence.
Retail Readiness Brand Audit
We do a 1:1 deep dive into your brand, pricing, packaging and retail strategy and you get an actionable report to help you get ready for retail.
Interested in monthly tips & insights for founders?
You will also be first to find out about workshops and subscriber only offers
Emma's guidance was invaluable for me to work out the steps I need to make get my product idea off the ground.
Warda
Thanks to Emma, we streamlined our process perfectly.
Blush and Gold